Account Manager, Social Media @ Highwire Public Relations - New York, NY

Job Overview

10 days ago

Account Manager, Social Media

Highwire Public Relations - New York, NY

About us: Highwire Public Relations is a modern communications agency designed for disruptive companies. As the top-ranked independent tech and healthcare PR firm, we represent some of the biggest brands in cloud, enterprise, security, fintech, healthcare, and consumer. We are nimble, creative and committed to growth and inclusivity for all our team members.

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment, where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

We are seeking an account manager or senior manager with a passion for social media and digital marketing to join our growing team. In this role, you will manage social media programs and campaigns on behalf of some of the world’s most important technology brands. This hands-on position is suited for someone comfortable operating in a fast-paced environment across multiple accounts with varying stands and styles. You must have strong attention to detail and excel at delivering high-quality content, driving social media strategies, and managing and mentoring a team of digital strategists.

The ideal candidate understands that the best social media programs bring the people behind every brand, product and experience together with their audiences. You are committed to unlocking new possibilities for clients from awareness through to conversion and are a curious and eager self-starter. unlock new possibilities for clients from awareness through to conversion.

Key Responsibilities

    • Develop and implement social media strategies for clients that: encompass content, channel, and audience; are aligned to client goals; and demonstrate business impact through insights and analysis
    • Work as part of integrated PR and digital teams, driving the strategic inclusion of social media across client programs, including but not limited to content development, community management, publishing best practices, channel strategy, insights and analytics, etc.
    • Manage account teams to ensure seamless delivery of client work, including quality reviews and time/team management
    • Manage multiple projects and/or accounts with the ability to manage up and down to ensure the team meets deadlines and stays on budget
    • Production of social-first copy and creative content aligned to individual channel best practices, also including support in copywriting weekly social media calendars where needed
    • Manage 1-2 direct reports
    • Build trusting relationships with clients as one of the day-to-day contacts
    • Support new business efforts for the Agency, including research and pitch development

Requirements

    • 5-6 years of client-facing digital experience (social media specialty preferred), with at least one year in an Agency setting
    • Deep knowledge and understanding of social platforms - primarily LinkedIn, Twitter, Instagram, TikTok, Facebook, YouTube - including both organic and paid strategies and capabilities
    • Baseline knowledge of earned media and marketing tactics (i.e., search, influencer, editorial), and where social media and digital activations can be integrated
    • Experience with B2B technology, security and digital health brands is a plus
    • Ability to take initiative to quickly and smartly adjust digital strategy, voice and tone based on client and audience
    • Experience with social media management, influencer management, analytics tools (bonus points for hands-on experience with Sprinklr, Sprout Social, MuckRack and Brandwatch)
    • Management experience, both of program strategy/deliverables and direct reports
    • Passionate about teaching and mentoring team members, working in close collaboration with both digital team leadership and account teams
    • A finger on the pulse of latest social and digital trends

Benefits

    • Competitive salary
    • Merit-based bonuses and promotions
    • Hybrid work model to suit your schedule and lifestyle
    • Excellent vacation policy including extended break for summer and winter holiday
    • Highwire offices close at 3pm every Friday
    • 401K Match
    • Medical and dental benefits/ FSA
    • Paid Parental Leave
    • Commuter Benefit
    • Home office equipment stipend
    • Curiosity Stipend of $100 annually for books, exhibitions, etc.
    • Cell phone reimbursement
    • Wellness benefit
    • Calm Meditation App
    • Donation Match
    • Full-time writing Coach
    • Mentorship
    • Monthly recognition programs
    • Employee referral bonus
    • New business referral bonus
    • Quarterly Highwire fun events – Thanksgiving is our favorite holiday
    • Dog friendly work environment
    • Extremely supportive, nurturing environment with many opportunities for learning and growth

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