It’s a new day in health care!

Combining CVS Health and Aetna was a ground-breaking moment for our company and our industry, establishing CVS Health as the nation’s premier health innovation company. Through our health services, insurance plans and community pharmacists, we’re pioneering a bold new approach to total health.

Want to help drive the next level of growth at a leading national B2C healthcare brand, touching millions of prospects and members? We’re looking for energetic leaders to drive innovation and growth across Aetna’s healthcare business by using direct marketing, and consumer experience design that leverages data analytics and consulting skills. Bring your prospect journey marketing and analytics experience and help us attract new members and keep our current ones happy and healthy.
Are you who we’re looking for to join our growing team?
We are hiring an Analytics Consultant to partner with our Marketing team to design, build, test, and constantly improve our prospect journey programs to attract and retain members. As a member of the team, you will bridge the marketing strategy and technical deployment of many different journeys across multiple lines of business. If you love problem solving, analytics and working with technology you are who we want on the team!
Responsibilities:

• Partner with marketing stakeholders to design, develop and execute lifecycle marketing journeys and the occasional one-off campaign
• Create prospect and member audiences based off trigger events and other business rules
• Connect audiences to targeted media across multiple channels (email, direct mail, online)
• Track prospects and members across multiple touchpoints along the journey (web, call center, brokers)
• Capture micro-conversions and other sales events along the path
• Create datasets for reporting and dashboards for monitoring journey progress across multiple touchpoints
• Continuously launch, measure and report on A/B and multi-variate tests to improve program performance across key indicators
• Mine data for insights and improvements to continually enhance prospect and member journeys

Required Qualifications

• 1+ years’ experience in lifecycle marketing analytics in a multi-channel, direct-to-consumer environment
• 1+ years of relevant analytic experience
• 1+ years of experience programming using SQL, Python or R

COVID Requirements

COVID-19 Vaccination Requirement
CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

Preferred Qualifications

• Hands on working knowledge of Customer Relationship Management platforms (example Salesforce, Adobe Campaign, Unica Campaign, HubSpot or similar CRM platforms)
• Ability to understand marketing stakeholder’s strategic plans, map technical and data requirements, publish clear and accurate documentation, and execute journeys
• Healthcare, insurance, or financial services experience preferred, but not a deal breaker
• Demonstrates good written and verbal communication skills. Able to present information to various

audiences

• Effectively resolves problems and roadblocks as they occur
• Demonstrates proficiency in several areas of data modeling, machine learning algorithms, statistical

analysis, data engineering and data visualization

• Ability to work with large data sets from multiple data sources

Education
Bachelor's degree or equivalent work experience in Mathematics, Statistics, Computer Science,
Business Analytics, Economics, Physics, Engineering, or related discipline.
Master's degree preferred

Business Overview
Bring your heart to CVS Health
Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day.
CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.