Sr. Director of Sales - East @ Insticator Inc - New York, NY 10001

Job Overview

a month ago

Sr. Director of Sales - East

Insticator Inc - New York, NY 10001

About the Company

Insticator is the global leader in increasing engagement for Publishers through interactive content and community-building. Our suite of engagement products empowers Publishers and Users alike to amplify their voices and express their opinions in safe, interactive environments. From our human-moderated Commenting Unit that facilitates healthy, respectful discourse, to our Content Engagement Unit that enables audiences to share their opinions and interact with content that speaks directly to them, Insticator reaches over 350 million consumers monthly across its vast network of premium publishing partners including Ancestry, WebMD, Fox Sports, RealClear Media Group, Newsmax, and more.

Based in Miami, Insticator’s global footprint spans the US, Canada, India, the Philippines, Ukraine, the UK, and is continually growing.

Job Overview*

As the Regional Sr. Director of Sales, you are a key leader within the national sales organization and a strategic leader across Insticator overall. In this senior management role, you’ll leverage your relationships and deep experience to build and optimize sales set-up and team. This leader is responsible for managing a high-performance, sales organization tasked with driving significant growth across our key Agency Holding Company partners and their clients.
You will be responsible for assisting in developing and executing a strategic plan to achieve and surpass revenue goals.

Responsibilities and Duties*

  • Evangelizes Insticator advertising solutions across target agencies and brands as a consultative partner providing clients world-class customer service and developing strategic partnerships
  • Creates and grows partnerships both brand direct and with agencies. Develops corporate contacts and cultivates relationships at all levels that enhance Insticator’s position
  • Leverage business development and sales skills with ongoing relationship management.
  • Works to deeply understand the customer's business, challenges, and goals. Increases revenue from positioning and presenting new and existing products, preparing appropriate ROIs, and closing the sale
  • Regularly reviews own sales performance, aiming to meet or exceed goals
  • Maintains broad knowledge of company products and their capabilities as well as the strengths/ weaknesses of competitive products
  • Cycle market response back to the company, primarily the product organization, to help inform our roadmap and positioning
  • Interface with Insticator’s creative, marketing, and yield teams to develop sound, compelling proactive ideas and proposals
  • Works very closely with Account Management teams to service, maintain, renew and up-sell current clients

Professional Competencies

  • 8+ years of media sales management experience with a strong grasp of the full advertising eco-system, including digital, and programmatic.
  • Must have strong list of brand and agency contacts in addition to other assignments in the region
  • Verifiable track record of strong management and revenue growth.
  • A minimum of a Bachelor’s degree is required
  • Hands on and highly entrepreneurial with a preference for rapidly evolving markets and complex business challenges
  • Demonstrated success in sales and revenue management and growth
  • Strategic thinker that has the ability to build and evolve smart, strategic sales process
  • Must possess the ability to influence others, implement change and standardize processes in a complex environment
  • Superior analytical skills and particular attention to detail with good business judgment and exceptional maturity, diplomacy and communication skills (both written and verbal)
  • Must be tenacious, with the emotional intelligence to know when to push harder and when to look for alternative approaches
  • Willing and able to travel (up to 25% of time)

Cultural Competencies

  • Fast-learner
  • Self-starter
  • Ability to set deadlines and deliver results
  • Attentive to details
  • Multitasking
  • Passionate about advertising industry trends


We offer a diverse package and the chance to grow financially with the company, including:

  • Competitive Salary
  • Health, Dental and Vision Insurance
  • Annual Performance Bonus
  • Paid Time Off
  • Stock Options (so you have ownership in the company and benefit as it grows)
  • Flexible work schedule
  • Top of the line computers
  • 401k
  • We sponsor H1B Visas and Green Cards

The Insticator Values

We recruit, promote, and reward based off of our four core values:

  • Sleeves Up - At Insticator we provide the autonomy and creativity needed to own your role, iterate where needed and drive impact on a massive scale.
  • 100% Viewability - Insticator is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real time and build an open company culture.
  • Be Defiantly Great - We are defiant, that’s in our lifeblood, we accomplish what other people think are impossible. Challenging the status quo is our lifeblood.
  • Unconditional Empathy - Our customers are real people with real business needs, and we are here to listen and tackle accordingly. If we care and respect each other, there is no challenge we can’t overcome.

Job Type: Full-time

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