Email Marketing Manager @ Lively Hearing Corporation - New York, NY

Job Overview

7 days ago

Email Marketing Manager

Lively Hearing Corporation - New York, NY

Hi, we're Lively. Are you?

We're revolutionizing hearing care. We're on a mission to empower tens of millions of people to hear better through convenient, personalized hearing care — at a fraction of the cost thanks to telemedicine. We're led by a crew of enormously talented thinkers, creators, and doers who are as collaborative as they are compassionate (and passionate). It's an exciting time to be here.

So, why Lively?

In three years, we went from a scrappy startup to a leader in the direct-to-consumer hearing care space with the backing of our parent company GN, a global pioneer in intelligent audio solutions, to prove it. We're a data-thirsty, outcomes-driven group that cares as deeply about our employees as we do our customers. If you're looking for a place that will challenge you intellectually and creatively, a place that will cultivate your career and support your growth, come join our growing team.

About the role.

We are looking for a highly growth-driven, email-focused marketer to lead our CRM & Engagement efforts. Leveraging knowledge of automation via email and SMS, you will work cross-functionally with Marketing, Design, Product and Sales to develop and execute the design and management of best-in-class marketing campaigns. This is a very hands-on role focused on both strategy and execution. Hearing aids are a very considered purchase so our ability to nurture customers via email/SMS is super important.

What you'll do.

  • Develop and build scalable, automated journeys leveraging email and SMS
  • Create and manage content strategy to keep leads and customers engaged with the brand/company
  • Own key metrics around engagement, conversions, deliverability and quality monitoring
  • Help tie functional metrics and KPIs to our overall business objectives
  • Work cross-functionally with leaders on sales, product, engineering and analytics to unlock new, more sophisticated strategies for growth.
  • Continuously analyze, scrutinize, and test to drive results via all available levers including messaging/creative offers, touchpoint cadence, segmentation, etc.
  • Ownership of email calendar including creative/development pipeline
  • Ownership of testing roadmap and iterative process
  • Build and manage our loyalty/referral program

What you'll bring.

  • 3+ years experience in an email-focused D2C marketing role
  • Experience creating and optimizing acquisition campaigns including triggered, personalized and batch communications
  • Proven ability managing projects end-to-end, including analysis and optimization
  • Experience working with creative teams to help guide a conversion focused strategy
  • Deep working knowledge of at least one ESP/automation platform; Iterable a plus
  • CAN-SPAM and list hygiene familiarity
  • Experience with Direct Mail and Push Notifications is a plus
  • HTML/CSS and SQL skills are a plus!

Why we love it here.

Changing lives and revolutionizing hearing care sounds like serious business. And it is. But we know how to have fun along the way. Case in point: our energizing weekly all-hands meetings where you'll smile so much your smile muscles might get sore.

It helps that we have such a diverse crew — so you'll fit right in. The Lively family includes actors, sommeliers, top-chefs, a former professional rollerblader (yep, that's a thing), dancers, black belts, filmmakers and countless four-legged furry sidekicks.

Even our benefits are Lively.

  • You're worth it. Our compensation is competitive, and our 401k plan includes a 4% match.
  • Take care of yourself and your loved ones. We offer excellent medical, vision, and dental insurance and contribute generously to it. Adding a new member to your family? We also provide 12-weeks paid parental leave.
  • Fill that well! Whether you check out America's natural treasures or just veg out on your couch, enjoy your paid time off. We encourage time off.
  • Nomnom on us. Lively offers a weekly lunch stipend. (Pro tip: Groceries count.)

Lively Hearing Corporation is an equal opportunity employer and participates in E-Verify. If you receive an offer of employment from Lively, you will need to go through the E-Verify process of digital verification of your employment authorization documents as provided on the Form I-9. Participation in E-Verify does not limit your right to work and verification will only be completed after you become an employee with Lively.

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