Email Marketing Manager @ Lively Hearing Corporation - New York, NY

Job Overview

7 days ago

Email Marketing Manager

Lively Hearing Corporation - New York, NY

Hi, we're Lively. Are you?

We're revolutionizing hearing care. We're on a mission to empower tens of millions of people to hear better through convenient, personalized hearing care — at a fraction of the cost thanks to telemedicine. We're led by a crew of enormously talented thinkers, creators, and doers who are as collaborative as they are compassionate (and passionate). It's an exciting time to be here.

So, why Lively?

In three years, we went from a scrappy startup to a leader in the direct-to-consumer hearing care space with the backing of our parent company GN, a global pioneer in intelligent audio solutions, to prove it. We're a data-thirsty, outcomes-driven group that cares as deeply about our employees as we do our customers. If you're looking for a place that will challenge you intellectually and creatively, a place that will cultivate your career and support your growth, come join our growing team.

About the role.

We are looking for a highly growth-driven, email-focused marketer to lead our CRM & Engagement efforts. Leveraging knowledge of automation via email and SMS, you will work cross-functionally with Marketing, Design, Product and Sales to develop and execute the design and management of best-in-class marketing campaigns. This is a very hands-on role focused on both strategy and execution. Hearing aids are a very considered purchase so our ability to nurture customers via email/SMS is super important.

What you'll do.

  • Develop and build scalable, automated journeys leveraging email and SMS
  • Create and manage content strategy to keep leads and customers engaged with the brand/company
  • Own key metrics around engagement, conversions, deliverability and quality monitoring
  • Help tie functional metrics and KPIs to our overall business objectives
  • Work cross-functionally with leaders on sales, product, engineering and analytics to unlock new, more sophisticated strategies for growth.
  • Continuously analyze, scrutinize, and test to drive results via all available levers including messaging/creative offers, touchpoint cadence, segmentation, etc.
  • Ownership of email calendar including creative/development pipeline
  • Ownership of testing roadmap and iterative process
  • Build and manage our loyalty/referral program

What you'll bring.

  • 3+ years experience in an email-focused D2C marketing role
  • Experience creating and optimizing acquisition campaigns including triggered, personalized and batch communications
  • Proven ability managing projects end-to-end, including analysis and optimization
  • Experience working with creative teams to help guide a conversion focused strategy
  • Deep working knowledge of at least one ESP/automation platform; Iterable a plus
  • CAN-SPAM and list hygiene familiarity
  • Experience with Direct Mail and Push Notifications is a plus
  • HTML/CSS and SQL skills are a plus!

Why we love it here.

Changing lives and revolutionizing hearing care sounds like serious business. And it is. But we know how to have fun along the way. Case in point: our energizing weekly all-hands meetings where you'll smile so much your smile muscles might get sore.

It helps that we have such a diverse crew — so you'll fit right in. The Lively family includes actors, sommeliers, top-chefs, a former professional rollerblader (yep, that's a thing), dancers, black belts, filmmakers and countless four-legged furry sidekicks.

Even our benefits are Lively.

  • You're worth it. Our compensation is competitive, and our 401k plan includes a 4% match.
  • Take care of yourself and your loved ones. We offer excellent medical, vision, and dental insurance and contribute generously to it. Adding a new member to your family? We also provide 12-weeks paid parental leave.
  • Fill that well! Whether you check out America's natural treasures or just veg out on your couch, enjoy your paid time off. We encourage time off.
  • Nomnom on us. Lively offers a weekly lunch stipend. (Pro tip: Groceries count.)

Lively Hearing Corporation is an equal opportunity employer and participates in E-Verify. If you receive an offer of employment from Lively, you will need to go through the E-Verify process of digital verification of your employment authorization documents as provided on the Form I-9. Participation in E-Verify does not limit your right to work and verification will only be completed after you become an employee with Lively.

Similar Jobs

Digital Marketing Consultant

Accenture

New York, NY

Minimum of 3 years’ experience in growth marketing (or similar roles in product or marketing) with a strong understanding of digital marketing economics such as…

Video Editor (Fashion & Beauty)

Accenture

New York, NY

Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy;…

Web Content Manager

The City University of New York (CUNY)

New York, NY

The GC seeks a Web Content Manager who will be the primary developer for the Office of Communications and Marketing. Experience with Pantheon hosting is a plus.

Marketing Customer Communications Manager

BlueTriton Brands

Stamford, CT

Grass roots field marketing experience preferred but not required. Background in marketing and promotion work, preferably both product and services.

Marketing Consultant

Lincoln Financial

Radnor, PA

Develop, implement, and analyze new digital marketing content, lead and demand generation and nurturing marketing campaigns. Prior work or industry experience.

Manager of Product Marketing

TEGNA

New York, NY

Twice a year, you will provide input into the product marketing plan for the products you support in conjunction with our marketing team.

Account Manager (NYC)

Presidio

New York, NY

Develop & execute marketing and business plans to drive revenue and profits. Develop business through multiple marketing and sales techniques including but not…

Account Manager (NYC)

Presidio Networked Solutions, LLC

New York, NY

Develop & execute marketing and business plans to drive revenue and profits. Develop business through multiple marketing and sales techniques including but not…

Senior Manager, Media Relations

Weber Shandwick

New York, NY

The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs,…

Digital Marketing Consultant

Accenture

Philadelphia, PA

Minimum of 3 years’ experience in growth marketing (or similar roles in product or marketing) with a strong understanding of digital marketing economics such as…

Financial Software Account Manager

Stellar Technology Solutions, LLC

Stroudsburg, PA

Concentration in accounting, finance, marketing or MIS a plus. Strong customer communication skills (verbal and written) and experience via in-person, phone…

Sales Planner

TEGNA

New York, NY

Bachelor’s degree in marketing, business or related field. Broadcast/digital advertising, marketing, sales or agency experience preferred.

Digital Marketing Consultant

Accenture

Florham Park, NJ

Minimum of 3 years’ experience in growth marketing (or similar roles in product or marketing) with a strong understanding of digital marketing economics such as…

Experiential Marketing Manager

Gartner

Stamford, CT

5-7 years of business and/or marketing experience. Experience executing multiple highly complex and/or strategic marketing activities, including live events and…

Sponsorship Sales Manager

Sports Sponsorships and Events Consulting, LLC

Cranbury, NJ

Passion for prospecting, sales outreach, and marketing ideation. Sales Manager will prospect potential sales targets, build sales lists, conduct email outreach…

Education Outreach Manager

Bergen Performing Arts Center

Englewood, NJ

This role also oversees all marketing functions within the Performing Arts School. This role directly supervises the Arts training and In-School Residency teams…

Telephone Agent I 1

The Provident Bank of New Jersey

Iselin, NJ

Procedures, products, services and marketing trends to ensure customer satisfaction. Resolves customer concerns and distributes all relevant data gained from…

Senior Product Manager HCP

Otsuka

Princeton, NJ

Minimum of 3-5 years of pharmaceutical HCP marketing / training experience in US. The Senior Product Manager HCP will be responsible for contributing to the HCP…

Development Assistant for School and Center Annual Giving Support (Hybrid Eligible)

University of Pennsylvania

Philadelphia, PA

Send broadcast email using the iModules / Salesforce Marketing Cloud email tool for annual giving units to support annual giving direct response activity.

Marketing Producer

TEGNA

Hartford, CT

College degree in marketing, advertising, design or related field preferred. This Marketing Producer should have a good understanding of brand and style guides…

Business Development Representative

BrainStation

New York, NY

Drive growth through revenue generating activities including but not limited to outbound calls, emails, and video conferencing with prospective customers.

Real Estate Agent

Highline Residential Technology

Brooklyn, NY

Highline Residential is a premier data-driven and technology-focused boutique real estate brokerage. Highline was started in 2012 in New York City by three…

Sales and Implementation Manager (Remote)

Orchid LLC

West Hartford, CT

Respond to in-bound leads generated through our marketing department or organic traffic. This is a work from home / remote position and the candidate should…

Senior Business Development Representative

retrain.ai

New York, NY

Collaborate with the marketing and sales teams to identify, nurture, convert and engage leads. Drive sales growth by discovering new sales opportunities through…