Events Marketing Manager, B2B @ Instacart - New York, NY

Job Overview

2 months ago

Events Marketing Manager, B2B

Instacart - New York, NY

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we're building the team to help push our shopping cart forward. If you're ready to do the best work of your life, come join our table.

Introducing Our Hybrid Working Model

As the future of work evolves, so do we. We have a hybrid model where our roles are open to in-office, flex, or remote work. Learn more about our flexible approach to where we work.

OVERVIEW

ABOUT THE ROLE

Instacart is hiring an Events Marketing Manager to help execute Instacart's B2B event strategy across both industry and owned & operated events. In this role you will aid in the event planning process including timeline creation, budget management, and vendor relationships. The ideal candidate has prior B2B event marketing experience and is process oriented, organized, creative, flexible, efficient and has strong interpersonal skills. This role will collaborate closely with partners in business development, sales, insights, marketing and comms.

ABOUT THE TEAM

The Instacart B2B Events Team is part of the overall Marketing organization and supports both the Brand Partnerships and Business Development teams. The Events team is responsible for creating B2B events experiences at tentpole industry events and conferences.

ABOUT THE JOB

  • Help facilitate all aspects of Instacart's B2B event strategy, including but not limited to: identifying key industry events, planning event logistics, vendor management, maintaining pre- and post- event communication, and managing event attendance
  • Manage the creation of event creative assets working in collaboration with the broader marketing and business development teams
  • Oversee virtual event production, familiarity with Bizzabo and Zoom or similar streaming platforms is a plus
  • Work in partnership with cross functional teams (e.g. business development, corporate communications, content marketing, creative studios)
  • Build project plans for each event and coordinate with relevant internal stakeholders
  • Knowledge of KPIs and marketing techniques for event management
  • Establish a measurement and tracking framework, and own reporting to key partners

ABOUT YOU

MINIMUM QUALIFICATIONS

  • 3-4+ years of related B2B marketing experience, ideally in event or field marketing, demand generation, or sales enablement; experience in eCommerce or digital marketing a plus
  • Proven experience carrying out event marketing efforts, including event planning & reporting
  • Must have strong time management, prioritization, and collaboration skills
  • Experience handling contract negotiation & invoicing for events
  • Highly organized with an ability to manage multiple priorities at once and create a sense of urgency in a fast-paced, dynamic environment
  • Strong written and verbal communication skills with the ability to to influence
  • Proficient in either Google Sheets or Microsoft Excel; experience with Salesforce.com a plus
  • Ability to travel 6-8 times per year
  • An interest in working in a fast-growing, fast-paced environment with changing responsibilities, and a willingness to lend a helping hand wherever it's needed

Preferred Qualifications:

  • Experience working on larger events (1,000 -5,000 attendees)
  • Experience with B2B events, preferably across tech and/or retail industries

Accommodations & Accessibility

At Instacart, we strive to create an accessible and inclusive experience for all candidates. If you need assistance submitting an application through our career site due to a disability, please submit an Accommodations Request Form and someone from our team will reach out soon to see how we may be able to assist.

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