Influencer Marketing and Social Media Junior Manager @ Movado - New York, NY

Job Overview

7 days ago

Influencer Marketing and Social Media Junior Manager

Movado - New York, NY

At Movado Group, we are committed to building the strongest brands in the industry and we are passionate about what we do. Our people are fueled by a creative spirit and a drive for excellence that are reflected in every aspect of our business. We offer the watch industry a compelling strategic vision and track record of sustained growth and we offer our employees unparalleled opportunities for career advancement. We invite you to come share in our success.


Roles and Responsibilities:

Social Media

  • Draft copy for social platforms that is consistent with brand voice
  • Manage department social media monitoring tool to schedule content across social platforms for Movado and Movado Company Stores
  • Monitor comments, mentions, and tags across social platforms for Movado and Company Stores and develop appropriate responses in a timely manner agreed upon with manager
  • Gather data for reporting utilizing relevant social tools
  • Develop and manage the monthly social content calendar alongside the creative team
  • Work closely with creative team to concept for Movado social content
  • Consistently find new ways to engage and maintain positive sentiment amongst audiences while sharing core brand marketing messages from an organic perspective.
  • Keep a pulse on current events, trends, and content efforts of other brands
  • Responsible for reporting and working closely with Sr. Manager and VP to provide monthly valuable feedback for the team to learn from and continue to improve results
  • Analyze content performance and make adjustments and recommendations for improvement based on data with monthly and quarterly reporting across all channels.

Influencer Marketing

  • Assist Sr. Manager and VP with paid influencer marketing campaign executions, including: product ordering and tracking, monitoring coverage, and compiling campaign reports.
  • Work closely with creative and marketing team on leveraging influencer content across marketing channels.
  • Serve as liaison between gifting influencer agency and assist with all incoming requests including fulfilling weekly influencer orders and maintaining gifting inventory.
  • Support events team on influencer marketing events

Administrative

  • Track, monitor and report influencer marketing coverage on a daily + weekly basis and support monthly and quarterly internal reporting and analysis of performance.
  • Process and track monthly department expenses
  • Order and track product for other department initiatives.

Requirements

Qualifications:

***New hires must be fully vaccinated at the date of hire. If you are unable to get the vaccine, or if you have any questions about these requirements, please contact the Human Resources Department at [email protected].


  • Bachelor’s degree
  • 3+ years’ experience in Social Media Management and Influencer Marketing
  • Knowledge of social media monitoring and publishing platforms (Social Studios, etc.)
  • Knowledge of social media analytics platforms (Instagram Insights, etc.)
  • Digital copywriting
  • Excellent organization skills, able to prioritize and meet deadlines
  • Excellent written and verbal communication skills
  • Proficient in Microsoft Excel, Word, PowerPoint, Google Docs
  • Knowledge of SAP is a plus

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