Measurement Lead, Media Analytics @ Instacart - New York, NY

Job Overview

a month ago

Measurement Lead, Media Analytics

Instacart - New York, NY

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we're building the team to help push our shopping cart forward. If you're ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There's no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it's from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

OVERVIEW

At Instacart we solve for the customer. That extends beyond the hundreds of thousands of consumers we deliver groceries to and the many leading and emerging consumer packaged goods (CPG) advertisers that want to shape how consumers perceive, shop, and stay loyal to their brands. Instacart's Brand Partnerships team is focused on serving these clients through our native advertising platform.

This role will be part of the Media Analytics team that uses custom analytics to help our advertisers understand the effectiveness of their advertising spend. We are looking for a seasoned advertising efficacy, lift measurement, attribution and data analytics leader to join us as a Measurement Lead specialized in performance measurement and support growing investment on the instacart platform.

As a Measurement Lead, you will be responsible for representing Instacart's various measurement solutions internally and externally to our advertisers and our partners. This role will challenge you to not only provide strategic direction to our clients on their marketing efforts, but also to generate insights into measurement on Instacart through data analysis and thorough consulting.

ABOUT THE JOB

  • Setup and monitor advertising effectiveness studies for our clients using our measurement solutions and products.
  • Engage in client conversations, presentations of results and partner internally with cross functional and specialist teams to advise on marketing best practices using evidence based insights.
  • Participate in strategy with regional sales leadership teams as serve as day-to-day trusted measurement advisor.
  • Work with measurement partners, agencies, and other external stakeholders to advance advertising measurement best practices.
  • Partner closely with Ad/Measurement product and engineering teams to improve Instacart's ad/measurement solutions to attain improved experiences for our clients
  • Support and up-level Media Analytics team in their performance measurement engagements

ABOUT YOU

  • Degree in a quantitative field such as Engineering, Mathematics/Statistics, Finance, Economics, Business
  • 8+ years of experience in data and measurement, management consulting fields, statistical data analytics and general love of data
  • 4+ years of relevant experience within advertising efficacy and research, media/marketing measurement
  • 2+ years of conducting and presenting lift measurement studies to clients
  • Broad knowledge of how advertising measurement ecosystem works along with familiarity towards statistical significance testing, attribution such as last-click and multi-touch, A/B testing, lift/incrementality testing, Randomized Control Trial experiments, Marketing Mix Modeling, Bayesian analysis etc.
  • You have a track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner.
  • You have a proactive approach and are able to juggle multiple projects at the same time.
  • Experience directing sales teams in an analytic/quantitative capacity.
  • A track record of communicating nuanced data-driven insights to a range of audiences and building/influencing client relationships.
  • Hands-on data analysis experience with standard technical tools like SQL, R/Python, etc.

#LI-Remote

Accommodations & Accessibility

At Instacart, we strive to create an accessible and inclusive experience for all candidates. If you need assistance submitting an application through our career site due to a disability, please submit an Accommodations Request Form and someone from our team will reach out soon to see how we may be able to assist.

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