Sr Product Marketing Manager, Delivery Experience @ Amazon.com Services LLC - New York, NY

Job Overview

19 days ago

Sr Product Marketing Manager, Delivery Experience

Amazon.com Services LLC - New York, NY

  • 5+ years professional marketing experience in a fast-moving consumer business.
  • 2+ years Content Management Systems, including basic use of online editing and publishing tools (XML, HTML) and Web traffic measurement tools (e.g. Google Analytics)
  • 2+ years A/B content and message testing
  • 2+ years copywriting and/or brand positioning
  • Bachelor degree or higher

Job summary
Amazon’s Delivery Experience team is responsible for how customers experience delivery options including Prime FREE One-Day Delivery, Amazon Day, Scheduled Delivery, Free Shipping, and many more. Our innovative programs impact hundreds of millions of customers around the world. The Delivery Experience team is changing the way customers shop, giving them ways to get what they want and need, even quicker. Looking for an opportunity to move fast and make a big impact? It isn’t just part of how we work, it’s part of the product.

Delivery Experience team is looking for a Sr. Marketing Manager to help drive consumer awareness and adoption of Delivery Programs worldwide. You will own the marketing strategy and execution for advertising delivery benefits holistically, as well as key projects and campaigns across Amazon-owned properties and digital marketing channels, working collaboratively with global colleagues who own strategy and execution for individual delivery benefits within the portfolio. You will be accountable for capturing marketing best practices across Amazon’s delivery programs and marketing channels, and serve as a subject matter expert for marketing Amazon delivery worldwide.

You will be responsible for designing strategic, customer-facing programs to hit customer and revenue goals. Leveraging deep domain and competitive landscape understanding, you will create complex experiment frameworks, analyze results, and structure scalable programs covering a wide variety of customer-facing channels and touch points. Further, you will be tasked with implementing strategies for driving traffic and customer adoption, retention, and engagement; creating and testing new, engaging content and messaging; and reporting on business results to leadership.

We are looking for candidate to do conception to completion, independently crafting strategy, and coordinating with other team members to execute complex programs. Candidates should have a deep understanding of the marketing processes integral to large organizations, and experience ideating and overseeing creative digital campaigns as well as creating messaging and content in support of brand positioning and identity. They should be comfortable in both an ambiguous, self-sufficient role, as well as one of team support and interaction.

Candidate needs to have copywriting skills, exemplary communication with cross-functional teams and senior leadership, and the ability to use data to develop targeted marketing programs, design sophisticated and innovative A/B tests, and quickly double down on programs that show success. Candidates need to be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns with merchandising tools, analyzing traffic data, and solving problems). The ideal candidate is motivated, agile, with strong marketing program development, problem-solving, and communication skills.

Key job responsibilities
  • Develop and execute creative marketing programs, campaigns and promotions across various channels, including on-site merchandizing, landing pages, email and more.
  • Create targeted messages and customer communications based on the key value propositions and use cases of our delivery programs.
  • Ideate and execute A/B testing and optimization efforts to optimize delivery program KPIs.
  • Oversee production of creative assets (in partnership with internal design teams or external agencies).
  • Develop high-quality communications for major product launches.
  • Build and analyze key metrics and traffic patterns to measure attribution / performance of marketing programs, and create communication and documentation strategy to institutionalize learnings.
  • Proactively identify trends and suggests new marketing features and functionality for development.

  • MBA or Advanced Marketing, Merchandizing, Ecommerce or Communications degree
  • Strong oral and written communications skills
  • Deep knowledge of digital marketing methods and strategies; experience planning, developing and executing marketing programs
  • Proven ability to create customer-facing content that is on-brand, relevant, and tailored to an online audience
  • Strong analytical and quantitative skills; ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs
  • Experience in either e-commerce or consumer technology
  • Experience with building and editing Web pages, online merchandizing, content marketing, and email marketing
  • Experience with mobile and social advertising
  • Facility with SQL (basic queries) desired
  • Experience developing marketing for a global audience
  • Ability to work on a diverse team or with a diverse range of coworkers

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Workers in New York City who perform in-person work or interact with the public in the course of business must show proof they have been fully vaccinated against COVID or request and receive approval for a reasonable accommodation, including medical or religious accommodation.

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