Campaign Manager @ Effectv - Wayne, PA

Job Overview

5 days ago

Campaign Manager

Effectv - Wayne, PA

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out

Job Summary

Responsible for all post-sale activities of assigned clients and associated campaigns, including post-sale stewardship, inventory management, post-sale reporting, creating a strategic make-good/under delivery plan and providing exceptional execution of client campaigns. Ensures full integration of varied knowledge to determine business and functional priorities as it relates to the client campaign. Acts as a key business partner providing oversight in a complex and critical environment for the full life-cycle of the client campaign.

Job Description

Core Responsibilities

  • Manages and facilitates the fulfillment of larger contracts with more specific and complex requirements, revisions and copy into a traffic ready status, including transferring orders from sales to traffic/stewardship, facilitating copy instructions and related communications between clients and traffic and processing revisions as required leveraging shared services resources as appropriate. Determines when to deviate from established policies and procedures to ensure fulfillment of contract requirements.
  • Acts as primary business partner to traffic and other departments, as necessary, to ensure fulfillment of any special requirements by interpreting contract requirements, researching discrepancies or inconsistencies and developing and implementing alternative solutions.
  • Develops partnership with sales organization to lead all efforts to maintain and manage the execution of the entire client campaign life cycle such as making schedule changes, developing and implementing efficiencies and opportunities and acting as first responder for any client issues that arise.
  • Develops and executes alternative solutions to ensure attainment of client expectations and to resolve issues for make goods/under delivery.
  • Reviews and acts on pre-empt notices, oversell reports and other related inventory information.
  • Develops ad hoc performance reports, provides analysis, insight and recommendations to enhance success of current and future campaign performance, such as ratings achievements, run rates.
  • Develops best practices or solutions to improve campaign processes and define metrics to measure process effectiveness.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.

Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.


  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.


Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

2-5 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

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